Seafront · Benidorm
Beach bars in Benidorm
Updated 15/10/2026 by the onbenidorm team · Listings checked 15 October 2026
Most of Benidorm's beach bars sit on the promenade side of the road, facing the sand, rather than on the beach itself. Avinguda Alcoi and Avenida de Madrid along Levante hold the busiest strip. In the fortnight from 15 October 2026 our listings had 59 shows at Jolly Roger Beach Bar (32) and Daytona Rock Beach Bar (27), many starting between 12:00 and 19:00.
- Main strip
- Avinguda Alcoi and Avenida de Madrid, Levante
- Live music shows
- 59 at the two beach bars we list most, 15–28 October 2026
- Show times
- Often afternoon and early evening, 12:00–19:00
- On the sand
- No alcohol or glass under the beach ordinance
- Entry
- Free
Live music at Benidorm beach bars this week
Tuesday 20 October – Monday 26 October · 64 shows listed · times are Spanish local time
Event times are shown in the Spanish time zone.
Where are the beach bars in Benidorm?
Benidorm's beach bars line the seafront roads behind Levante beach, with smaller clusters near the Old Town and along Poniente. On Levante, Avinguda Alcoi runs along the western half of the beach and Avenida de Madrid continues east towards the Rincón de Loix.
They are bars with terraces looking over the sand, rather than shacks on the beach. Spain's coastal law and its regulation cap the size of food and drink kiosks on beaches and set minimum distances between them, so Benidorm's busy seafront is served mainly from the promenade. Our Benidorm beaches guide covers the sand itself.
Seafront bars with live music
Two bars carry most of the seafront live music in our listings. Several others are well known for a sea view and a drink.
Jolly Roger Beach Bar
Jolly Roger Beach Bar had 32 shows in our listings in the fortnight from 15 October 2026, more than any other beach bar. Acts included Cese McLucas, Darren Cannon, Mick the Flute, the Supremes Experience and a Robbie Williams tribute by Cameron James, and many sets fell in the afternoon.
Daytona Rock Beach Bar
Daytona Rock Beach Bar is at Avinguda Alcoi 15 and is known for live rock bands. It had 27 shows in our fortnight, including Robin Backman, David Cool's oldies set, the band Feedback and a Queen set by Pablo Aimi.
Heartbreak
Heartbreak, a few doors along at Avinguda Alcoi 11, is an American-themed rock bar on the promenade with a small terrace facing the beach. It belongs as much on our rock bars page as here.
Guinness Bar and KU Lounge
Guinness Bar on Avinguda Alcoi is reported to have live music most days and nights, especially in summer, with listed hours of 09:00–03:00. KU Lounge Café at Avinguda Alcoi 6 is a lounge with sofas and sea views, open from 09:00.
Avenida de Madrid and the Rincón end
Further east, the beach bars get more relaxed. Tiki Beach at Avenida de Madrid 14 is listed as open 10:00–01:00 with burgers, pizza and fish and chips, and Oasis Beach Club at Avenida de Madrid 30 opens from 09:30. The Rose and Crown is a beachfront pub under the Torre Principado with karaoke and sport.
At the other end of Levante, Tiki Town Beach Club is on Calle Valencia 1, just east of the Old Town.
When is the live music?
Beach-bar music runs earlier than the show bars inland. In our listings, many seafront sets started between 12:00 and 19:00, compared with a 21:00–23:00 peak across Benidorm as a whole. That makes the beach bars the natural follow-on from a beach day, and our what's on this afternoon page lists every afternoon show in town.
Regional opening-hours rules limit live music in cafés and restaurants to the daytime, ending at 22:00, while venues with a pub licence can go later. Check each bar's listing for its evening programme.
Beach rules to know
The bar terrace and the sand follow different rules. You can drink on a licensed terrace, but Benidorm's beach ordinance bans drinking alcohol on the beach and bringing glass onto it, with fines of up to €750 for drinking and €751–1,500 for leaving glass.
- Keep your drink on the terrace; carrying it onto the sand counts as drinking on the beach.
- Street drinking is also banned outside licensed terraces.
- Sunsets are best seen from Poniente; check sunset times and the sea temperature before you go.
- More on fines: Benidorm stag do rules.
Prices and what to expect
Seafront bars charge for the view, and prices vary widely along the front. One hen-party guide quoted €4 cocktails and €2 pints at a beach bar, but treat any price as a starting point and check the board. For the cheapest beer in town, see our cheapest pint page, and for a sunset drink higher up, our rooftop bars page.
Benidorm seafront bars
| Name | Area | Known for |
|---|---|---|
| Jolly Roger Beach Bar | Seafront | Most beach-bar shows in our listings |
| Daytona Rock Beach Bar | Avinguda Alcoi 15 | Live rock bands |
| Heartbreak | Avinguda Alcoi 11 | American-themed rock bar |
| Guinness Bar | Avinguda Alcoi | Live music most days in summer |
| Tiki Beach | Avenida de Madrid 14 | Food and drinks, 10:00–01:00 |
| Oasis Beach Club | Avenida de Madrid 30 | Food, cocktails and beers |
Beach bars in Benidorm — FAQs
Are there beach bars on the sand in Benidorm?
Very few. Spain's coastal regulation limits the size of food and drink kiosks on beaches and sets minimum distances between them. Benidorm's beach bars are mainly on the promenade side of Avinguda Alcoi and Avenida de Madrid, with terraces facing the sand.
Which Benidorm beach bars have live music?
Jolly Roger Beach Bar (32 shows) and Daytona Rock Beach Bar (27 shows) had the most live music in our listings in the fortnight from 15 October 2026. Guinness Bar on Avinguda Alcoi is also reported to have live music most days, especially in summer.
Where is Daytona Rock Beach Bar?
Daytona Rock Beach Bar is at Avinguda Alcoi 15, on the Levante seafront, close to Heartbreak at number 11. It is known for live rock bands, and many of its listed shows start in the afternoon or early evening.
Can you drink alcohol on Benidorm beach?
No. Benidorm's beach ordinance bans drinking alcohol on the beach, with fines of up to €750, and bans bringing glass onto the sand. Drink on a bar's licensed terrace instead.
What time is live music at Benidorm beach bars?
Mostly in the afternoon and early evening. Many beach-bar shows in our listings started between 12:00 and 19:00. Some bars also run evening sets; the live list on this page shows the next seven days.
Are Benidorm beach bars family-friendly?
Daytime seafront bars are generally relaxed, and Jolly Roger Beach Bar had several family-tagged shows in our listings. Rules on children vary by bar, and evenings get livelier. See our family entertainment page for shows picked for children.
Related guides
Sources and how we checked
Last updated 15 October 2026 by the onbenidorm team.
