Three Kings Parade (Cabalgata de Reyes)
On the evening of 5 January, Benidorm's Three Kings — Melchor, Gaspar and Baltasar — ride through town on illuminated floats, throwing sweets to the crowds. For Spanish families it is a bigger night than Christmas Eve: children leave their shoes out and wake to presents on 6 January, the Epiphany bank holiday.
For British visitors wintering in Benidorm it is a lovely, very local night out, and one of the few times you will see the town centre packed with Spanish families rather than holidaymakers.
Dates
| Year | Dates | Status |
|---|---|---|
| 2026 | 5 January 2026 | Confirmed |
| 2027 | 5 January 2027 | Expected |
What happens, day by day
5 January, afternoon
Pavements along the route start filling an hour before the off.
5 January, evening
Expect showers of caramelos — bring a carrier bag if you have children with you.
6 January
Epiphany is a public holiday. Many Spanish shops and banks close; British bars in the Rincón and New Town open as normal. Families eat roscón de Reyes, a ring-shaped cake with a hidden figurine.
Where
The parade runs through the centre of town between the Levante side and the Old Town. Avenida del Mediterráneo is the easiest stretch to reach from the Rincón de Loix.
Benidorm town centre — Avenida del Mediterráneo to Plaza SS.MM.
Cost
Free to watch. No tickets or seating — arrive early for a front-row spot.
Where to stay nearby
Hotels along Levante and the Old Town edge put you within walking distance of the route.
What's on in the bars that week
Shows listed for 5 January 2027:
Bar line-ups for these dates haven't been published yet. They appear here automatically as venues list them.
Three Kings Parade (Cabalgata de Reyes) — FAQs
What time is the Three Kings parade in Benidorm?
The Ayuntamiento confirms the time and route each December.
Is the Three Kings parade free?
Yes. It is a free public event and there is no ticketed seating.
Are bars open on 6 January in Benidorm?
Most British bars and entertainment venues open as normal on 6 January, although some Spanish shops and banks close for the holiday.
Is it suitable for children?
Very much so — it is primarily a children's event, with sweets thrown from the floats throughout.
Where is the best place to watch?
Anywhere along the route away from the start point is less crowded. Avenida del Mediterráneo is convenient for anyone staying in Levante or the Rincón.
Related guides
Last updated 9 October 2026 by the onbenidorm team.